Alternatives to Glass
These products are significantly cheaper, but lack the functionality of Google Glass. However, I’m certain that shortly after Google publicly launches Glass, there will be serious competitors.
- Who made the first smartphone? Are they still relevant today?
Apple almost went out of business and became all but obsolete, until their “restart.” Now, they make the most successful phone on the planet. I’m a Google fan to the core, but there’s no denying the technological, not to mention societal impact that the iPhone had.
Google is on the Right Path
I am critical of them because they are the best, and I want to see them continue to do be the best. What they are doing right is taking a risk on developing a device that has a major issue of not knowing whether the customers will actually want it.
That’s called innovation at its finest:
- Great companies make products that are currently in high consumer demand.
- Legendary companies make products that will eventually be in high demand, and they get a head start on it. These are the companies that change the world.
The issues about customers wanting to wear them will be fixed by:
- Improvements to the style of the glasses.
- Time passing as millennials will become the predominant buying force (Millennials like to have a unique style and show that their hip. Remember geeks are the new jocks).
- Prices of the Glasses will gradually go down, as they develop more efficient & cost effective ways to manufacture them.
- Most importantly of all the factors, is the “bandwagon effect.” It’s happened every time an innovative device comes out and Google Glass will perhaps be the biggest one in history, due to advertising, TV, social media, and the fact that they make a huge visual impact.
At first, this works against the product, because nobody wants to be the odd man out. As Google Glass becomes relatively commonplace, those same people that didn’t want to stand out still won’t want to.
So, they finally give it a try:
“Oh, this is actually pretty neat.”