Tag Archives: Search Engines

Google sincerely thinks that Google+ is the future of Google

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A Google and Google+ Future

While I believe this is a definite possibility (and admittedly being a Google+ fan myself), there is much more to ruling the future of the internet than scooping up new, ignorant users. Google+ needs to up its game in terms of features, user-friendliness, intuitiveness, learning curve, and really just a whole makeover. I’ve been patient with Google+, but it has been too long now without any significant updates or improvements.

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A Facebook Future

Facebook (I hate to say it) now dominates Google+ in features, and they are slowly learning that people would rather connect with like-minded strangers than the people they shared a high school with (that no longer share any interests with them).

Google+ can be the future of Google (and the Internet), but it needs a little push…

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Google Glass and Wearable Tech

Alternatives to Glass

These products are significantly cheaper, but lack the functionality of Google Glass. However, I’m certain that shortly after Google publicly launches Glass, there will be serious competitors.

Just think:

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  • Who made the first smartphone? Are they still relevant today?
  • Apple almost went out of business and became all but obsolete, until their “restart.” Now, they make the most successful phone on the planet. I’m a Google fan to the core, but there’s no denying the technological, not to mention societal impact that the iPhone had.

Google is on the Right Path

I am critical of them because they are the best, and I want to see them continue to do be the best. What they are doing right is taking a risk on developing a device that has a major issue of not knowing whether the customers will actually want it.

That’s called innovation at its finest:

  • Great companies make products that are currently in high consumer demand.
  • Legendary companies make products that will eventually be in high demand, and they get a head start on it. These are the companies that change the world.

The issues about customers wanting to wear them will be fixed by:

  • Improvements to the style of the glasses.
  • Time passing as millennials will become the predominant buying force (Millennials like to have a unique style and show that their hip. Remember geeks are the new jocks).
  • Prices of the Glasses will gradually go down, as they develop more efficient & cost effective ways to manufacture them.
  • Most importantly of all the factors, is the “bandwagon effect.” It’s happened every time an innovative device comes out and Google Glass will perhaps be the biggest one in history, due to advertising, TV, social media, and the fact that they make a huge visual impact.

At first, this works against the product, because nobody wants to be the odd man out. As Google Glass becomes relatively commonplace, those same people that didn’t want to stand out still won’t want to.

So, they finally give it a try:

“Oh, this is actually pretty neat.”

Yes, we know…

Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.

The younger generation is typically correct.

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We just grow up and forget what it was like to be a kid, so we treat them the same way we were taught.

PARENT: “Well, I had to do this, that, and the other, and we didn’t have all that technology that just makes these kids dumber than we were.”

KID: “Yeah, and we could do math without a calculator, use a library to learn something instead of the instant knowledge of Google. We won’t use cool gadgets that teach us skills never available to most people.”

For example: making a movie, creating a song, editing photos, and using video chat with relatives in other countries. Not to mention Google Search… That single service serves as an unprecedented educational device.

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Google Search Outdoes Any School in the World

  1. Be curious about something.
  2. Know it.
  3. Find other resources to deepen your understanding, if needed.
  4. Become very smart.

Schools suck!

A person goes up and blabs about the preset curriculum to teach kids to memorize test answers, so that the school gets funding. That’s not the way human beings are designed to learn. We learn by exploring and from being curious. Google is creating a generation of polymaths, which hopefully will be our future problem solvers.

Stop Being Such a Wuss and Release a Full New Phone Each Year

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AKA Stop Being a Pussy and Be Innovative

Rumors say that the new iPhone 5S will have a new super HD camera/screen, a better battery, NFC, and “possible updates include an IGZO screen for Retina+ 128GB storage.” It could sport a 4.3-inch screen and feature a slo-mo camera and faster processor. It may also come in 6-8 colors, similar to the iPod Touch, and will be thinner and lighter than its previous version and fingerprint reader technology. It may also have a price of $199, just like the current iPhone 5, and have possible release dates of August, September, or October.

The iPhone 6 may have a 12-megapixel sensor, up from the 8-megapixel version of the iPhone 5. It could be waterproof with a 4.8-inch Retina+ HD display with a 3D camera and fingerprint reader. In terms of storage, the next-generation smartphone will come with 128GB instead of the current 64GB. Also, the iPhone 6 may have an indoor mapping feature, NFC integrating with Passbook App for storing store cards, tickets and coupons integrating with NFC. It will have a smart bezel and may have a quad-core Apple A7, using ARM Cortex A15-based cores, or update A6. The iPhone 6 also may have iOS 7 and be made out of plastic and cheaper, with a release date of June 2014.

For Apple, no more of this “S” crap to test out new technology.

Make your products groundbreaking, push the limits, and do it each and every year. Give Google some competition to actually work with.

Since Steve Job‘s death, the lack of innovation at Apple has been unacceptable. Sure, he may not be around to “push for things” anymore, but his cultural influence should have left a mark for Apple to do the same things without him. In my opinion Apple is being pussies and is no longer the innovative, “Think Different” company they once were.

Google is close to becoming this type of company, but they need to fully embrace their GoogleX tech and lead with that, instead of minor updates to their existing products.

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People resist change. People don’t understand how the future is going to be. They need to be lead, taught, and shown how things will be.
Like a magician, Google (Apple used to do this) needs to show users what’s in store for their future. Get them excited about the change. Get them ready for the innovations ahead. Push yourself to be more groundbreaking and rely less on playing it safe.

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Google, you did this pretty well with +Project Glass , but the advertising should have been stronger and more conceptually oriented. There should be commercials showing us the world of tomorrow. There should be commercials showing a world using Glass , Self-Driving Cars, and Embedded Systems to get us pumped up about what’s coming next, and to create a demand for it. This will allow you to dedicate more resources to developing the technology, since it will be a shared vision of the future with users, and not just the one you have in your head.

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Google has quite possibly the most consistent, well-performing products in the world, and this helps them market themselves. But, Google still needs a “Steve Jobs” to be a showman and to get people excited about the future. Google should continue to run it’s bread and butter search operation, and continue to make improvements to the Android phones, but focus their advertising on Future products that will mystify and amaze people.

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The word “Google” should become synonymous with the words “Future Technology / Amazing Culture,” no longer just the word you use to look stuff up with.

This is ultimately Google’s responsibility to present themselves in this manner. The future is almost here, and the ones quicker to accept this and take full advantage will be the future leaders.

Is Google doing everything they can to make this point known to the average user?

Is Project Glass and self-driving cars just something that geeks know about and think will be super awesome, or are there average consumers talking about this shit at the water cooler?