Google+ Communities: A Step Towards The Future of Networking


Can You Meet Me Halfway?

Since it’s introduction, Google+ has created an entirely new means of communicating. It’s now possible for newbies to interact with leaders in the field.

It created the opportunity for an individual to “get their name out there” and actually contribute to topics that interest them. Personally, I’ve gone from a “nobody” to someone that actually knows what they’re talking about, simply by posting my thoughts and engaging in the comments of other people’s posts.

Who you know is becoming less important, and what you know is becoming more relevant. This trend will continue to open more opportunities to people that may otherwise be lost out in the world somewhere.

It still hasn’t fully evolved to the point that it will soon, but we’re making progress. Eventually, this organic networking will replace traditional methods of sourcing and recruiting.


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From The Verge:

“Today Google+ is announcing its first major new product, Communities, which lets users create groups, organize, and communicate around their interests. It’s a clear effort to define Google+ against competitors like Facebook and Twitter.

It’s not about organizing around friends and family or following your interests in real-time. It’s an online hub where people, both friends and strangers, can congregate around topics of interest, post their own thoughts, and chat in real time with Google+ Hangouts.”

Google’s Promotional Video for Communities

The Effect

With the introduction of Communities, there will be an even greater shift in the direction to a more open, collaborative web. This also means a ripple effect out into the real world.

There will now be consistent homes for certain topics, providing a chance for anyone to make an impact, to learn, to have support, and to be noticed.

Reinventing the Wheel

Of course, all of these functions have been available for years, in one form or another. Communities is really nothing more than a forum. What makes this so relevant, is its tight integration to the social network.

Facebook and LinkedIn have had Groups for some time now, which is essentially the same concept. The nature of Google+ vs these other networks, however, means that it will have a much larger impact on society.

Facebook is all about sharing with the people you already know, such as close friends and family. LinkedIn is about professional networking and job searching.

Google+, however, is about being who you are, following and discussing passions and interests, and meeting people who share those interests with you. The interest or passion might be a favorite TV show, a topic, or a profession.

Evolving Society

Google+ is about everything that matters to you and then being able to teach, learn, and share that with similar people from around the world.

It is the future of society, where lines start vanishing between the things that they now separate:

  • Personal and Professional
  • Education and Fun
  • Local and Global
  • Teaching and Learning
  • Consuming and Sharing

I’m looking forward to the complete roll-out and all the possibilities created by it. I already have a growing list of ways I’d like to use it…


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